Saturday, October 5, 2019

Poverty and Welfare in America Essay Example | Topics and Well Written Essays - 750 words

Poverty and Welfare in America - Essay Example She says that many a times they miss food and it at tall they have something to eat; they skip the meals to accommodate the family income. Tyler 12, her brother says that they do not get balanced diet. They often take cereals without milk. They is a case that is only possible in a situation where there is no sufficient family income to support proper nutrition in the family. Children sometimes are forced to do odd jobs to supplement on the little family income (Becker, 187). Kaylier and Tyler’s mother struggle and most of her earnings cannot even pay for their monthly expenses. Their mother, Barbara earns $ 1,480 a month. Out of this amount, $ 1,326 goes to the rent and their monthly utilities leaving them with an amount that can barely take care of their meals even for one week. Kaylie therefore sees the struggle and the toil of his mother. He therefore opt to collect cans for a price to supplement on their income to at least sustain them. Kaylie miss school so much because o f the condition and the situation their family is in. he does not get enough time to concentrate in school. Worst of it, he does not even go to school regularly due to their family financial strain. The poor state of families springs fear in children because when they cannot pay their bills, it bothers them because they can become homeless and continue in the worsened state of starvation. Brittany, a 9-year-old girl reflects and remembers prettily well how her father lost his job. This condition set the beginning of their problems. They started hoping from relatives to relatives who could not cordially accommodate them due to their equal financial constrains. The tragedy that befell their father saw them into loosing most of their property. Rodgers, Brittany’s brother reflects regretfully how they were feeling good. They could pay their bills and afford their meals: the course meals a day, to a position where they are left homeless with nothing to eat and nowhere to stay. In poor kids, it come to the knowledge of the family that Brittany’s mother was expectant and she goes into a wonder how they would manage to care for the infant when they could not even manage their bill (Becker, 139). This is a situation, which their mother responds to with, the assuredly of survival: adapting to survive in the midst of difficulty without hope of a better life. The prevailing situation in America according to the movie warrants the government to expand its programs of helping the needy and its poor citizens. It bits logics when citizens are going hungry in the same state with a government of the people and for the people. It is the responsibility of the government to ensure that its citizens get sufficient food. According to the documentary, children are unable to go to school because of the financial constrain of the family. By expanding the welfare that helps the needy, because by investing into the education of children, the nation promotes its future. The government invests into its future asset just by educating the children a government that does not invest in the well being of everybody risks the future prosperity. According to the views of Yuval and Irwin, the welfare state has grown obsolete. The government cannot effectively take care of its people. This is because the economy of the country is strained to an extent that the government of the day cannot meet its expenses. Every citizen depends on the taxes that are paid to the government. This overdependence makes the government to

Friday, October 4, 2019

WORLDCOM Essay Example | Topics and Well Written Essays - 1250 words

WORLDCOM - Essay Example (1995), and MFS Communications Company (1996). WorldCom also acquired the mother company of Digex – the Intermedia Communications and sold all of its intermedia’s non-Digex assets to Allegiance Telecom. Until 2003, WorldCom was considered a telecom giant and second largest long distance provider in the U.S. A one-time high flyer like WorldCom should be held legally, ethically and socially responsible for having entered into a lot of business contracts with its customers and suppliers. WorldCom should be responsible for its intensive mergers and failure to use the public funds (coming from public shareholders) carefully. It remains questionable for a huge company that has been consistently greedy in entering into mergers with other similar companies to suddenly file a bankruptcy last July 2002. As of 2005, WorldCom is still facing some court trials regarding this matter. It is the legal responsibility of WorldCom’s employers to ensure that the company directors operate within the society’s accepted laws and regulations. It is their legal responsibility to register and communicate with the shareholders and ensure them that dividends are paid on time. Top management should also monitor on the company’s financial statement. WorldCom is facing huge financial and legal problems. The company is considered to have defrauded its investors by overstating the company’s earnings up to nearly $10 billion wherein the top management of the WorldCom also gain some profits from their own criminal acts. WorldCom has to be held responsible for taking investors’ money in excess of $176 billion and causing WorldCom’s employees, the state pension funds and shareholders through the lost of jobs, worthless stocks, and losses of 401 (k) savings. 2 The act of overstating of the company’s earning is clearly a criminal act and it is punishable by law. One way or another, someone has to be held responsible for such unprofessional

Thursday, October 3, 2019

Free

Freedom Ride of 1961 Essay Dear Mother, Before all else have been said and done, I want you to know that I love you more than life itself. I want to assure you that you and father make up a very good set of parents. Your upbringing made a believer out of me. Please understand that I refuse to keep quiet. I want to stand up for what I believe in and not just settle for being angry about the injustices that I witness happening around me, whatever it takes. I want to confront the barriers and overcome the sense of weakness that I feel. I do not want to be among those who would just dismiss such blatant injustices believing that they have no power to improve the situation. I want to be an agent of change. I believe that while young lives are at stake for mounting this protest, I have faith that in one way or the other, extensive media attention may be generated by the strike and the government will be ultimately forced to take action. I am offended by the manifestation of racism in our country. I believe that a group of young people have what it takes to change the system. After all, it is us who have most to gain by addressing this pressing issue. I have to admit, mother that I am afraid. I am not quite sure if I am capable enough to handle the pressure that awaits me. I fear being sent to jail at the same time as I fear the attacks of angry mobs of counter-protesters I am about to confront. However, the goal to fulfill my mission is greater than my fear. I want to prove them wrong. The youth may have the reputation of being indifferent. But then again, if the elders serve as advisors and mentors to the youth, the former would see the latter in a different light. Almost often, people lay blame on the youth for their indifference and unawareness of the things that are happening around them. But this is not always true and I want the world to know that. As I youth, I believe it is my mission to be part of a group who can supply the most innovative approach, take the most risks, at all possible costs. I am certain that we can foster positive changes through nonviolence. I hope that this undertaking could lead the way for peaceful protests led by the youth in whom the future of our nation lies. I understand that my choice can prove to be one of the most painful decisions you and father would allow me to make. Rest assured you have brought me up well. If I ever decide to be a responsible citizen, I would be very much contented with the pride I can leave behind. This endeavor is not just a struggle for a better and fair world for me. I am entering this battle to fight for mine, yours, and the rights of all the oppressed who can not wage a battle of their own. With all my love and respect, The name of the Son/Daughter

2014 Somerset Levels Floods: Causes and Future Strategies

2014 Somerset Levels Floods: Causes and Future Strategies Following the 2014 Somerset Levels floods, Communities Secretary Eric Pickles publicly apologised for the lack of dredging of the Levels and criticised the Environment Agencies management strategy. Examine the causes of the Somerset Levels floods, and evaluate the flood management solutions. During the autumn and winter of 2013 2014, an unusually high frequency of depressions moved across the Somerset Levels, causing both fluvial and pluvial flooding on a prodigious scale. The two main rivers which flow through the Levels, The River Tone and Parrett, burst their banks, spilling into the already heavily saturated flood plain. A major incident was declared and subsequently allowed the Somerset council to request financial, and physical, aid to the region (House of Commons, 2014).This essay highlights the key reasons the Somerset Levels flooded, as well as evaluating the main management solutions that were put forward during the peak of the flooding. The autumn to winter period saw a record-breaking Jet Stream, fuelled by a diving cold Polar Vortex across the United States. With this, brought powerful storms across the United Kingdom (MetOffice, 2014). As the Polar Vortex moved southward, it interacted with the Jet Stream. This caused powerful Jet Streaks to form, thus producing rapid cyclogenesis in the mid-Atlantic. This pattern lasted several months, exacerbating the flooding issues across the Somerset Levels. As the storms became more frequent, the water table filled up exponentially, as the majority of the soil inside in the Somerset Levels consists of clay and, further inland, peat (North Somerset Council, 2008). Every year the area experiences pluvial flooding due to its impermeable calcareous clays, which drains water very slowly (Soilscapes, n.d.). In places, parts of the rivers that run through the Levels sit above farmland, which allowed broken river banks to spill water onto the neighbouring fields. Combined with the waterlogged land, it makes the area incessantly prone to flooding (House of Commons, 2014). The flooding eventually became a serious threat to residents and farmland which coerced the government to initialise flood management in the area, introducing extensive dredging upon the main rivers (Hartwell-Naguib and Roberts, 2014). This process takes silt deposits out from the river bed to increase the volume of the river. There has been a divide amongst the government and the Environment Agency as to whether this is a feasible and financially secure approach to flood management. The Environment Agency rejects that dredging rivers is the most important approach, as Lord Smith, chairman of the EA, claims that dredging the rivers would only make a small difference and that other management solutions would need to be applied (Guardian, 2014). The Environment Agency (Environment Agency, 2014) retains the idea that dredging would only work on a short-term basis, and the silt on the riverbed would soon return and need to be dredged once again, adding to the growing financial cost. Dred ging also has a detrimental effect on the ecosystems that run within the river, as the UK Marine Special Areas of Conservation (SACs) adds that dredging causes a range of potentially damaging environmental effects on our rivers (UK Marine, n.d.). These effects include the removal of certain species and poor quality of water for those species, primarily caused by suspended sediment after the dredging process (UK Marine, n.d.). Although there appears to be a strong basis of negativity towards the process of dredging, it can also reduce the time that flooding occurs due to the increase of water conveyance within the river (CIWEM, 2014). Another idea to limit river levels was to introduce natural filter strips; vegetation is introduced to the banks of rivers to slow down rain water from running into the river. This could in turn slow down the rise of river levels, and limit the amount of water that breaks the river bank (North Somerset Council, 2008). Another flood management solution that was recommended by the Environment Agency during the height of the floods was the use of high-capacity pumps from Holland. These pumps can drain up to 7.3 million tonnes of water each day out of the worst affected areas, into the River Sowey which then feeds into the River Parrett (CIWEM, 2014)(BBC News, 2014). The idea was to relieve pressure on the River Tone, as the surrounding areas were completely underwater. This system was highly effective at reducing water levels, however it unfortunately resulted in the displacement of water to other areas. This concluded in the areas, which previously were less affected, now being at a potential risk of flooding which caused a disposition in government. The government had been heavily criticised by the media, organisations and local residents for not acting sooner. The Committee on Climate Change (CCC) had warned the government that cuts to annual flood risk management had left a hole in financial investment in flood management across the UK, and in particular, Somerset (Hartwell-Naguib and Roberts, 2014). The Environment Agency also commented that the 10-15% cut in funding could overshadow the Somerset Levels as it’s not seen as a main threat (Alex Marshall, 2014). Responding to these concerns, the government have recently announced that a number of temporary flood defences and pumping sites will be made permanent by supporting farmers to manage flood risk better, to ensure all new developments in the area have suitable drainage systems. (Department for Environment, 2014). In summary the flood management solutions that were used to alleviate the Somerset floods came in far too late. The Somerset Levels are prone for flooding, yet only a small amount of preventative measures were put forward to protect those who were in potential danger. The dredging process has been the most popular form of flood management in the area, but due to its high cost and small effect on flood levels, it remains an issue as to whether it can continue as the main preventative system. A more permanent solution will need to be put forward that is both financially economic and suitable for the area, to ensure both residents and farmland are better protected. References: Environment Agency. (2014).Dredging and Flood Risk.Available: www.ourcityourriver.co.uk/downloads/Dredging Leaflet.pdf. Last accessed 07/12/2014. House of Commons. (2014).Winter Floods 2013/14.Available: www.parliament.uk/briefing-papers/SN06809.pdf. [Accessed 06/12/2014.] North Somerset Council. (2008).Strategic Flood Risk Assessment: Level 1.Available: https://www.n-somerset.gov.uk/Environment/Planning_policy_and-research/researchandmonitoring/Documents/Level 1 study of North Somerset (pdf).pdf. [Accessed 06/12/2014.] Department for Environment. (2014).New action plan to protect Somerset from flooding.Available: https://www.gov.uk/government/news/new-action-plan-to-protect-somerset-from-flooding. [Accessed 30/11/2014.] BBC. (2014).What are the Somerset Levels?.Available: http://www.bbc.co.uk/news/uk-england-somerset-26080597. [Accessed 28/11/20.] BBC. (2014).UK floods: Somerset Levels Dutch pumps start work.Available: http://www.bbc.co.uk/news/uk-england-somerset-26167818. [Accessed 25/11/2014.] UK Marine. (n.d.).Dredging and disposal: Suspended sediments and turbidity.Available: http://www.ukmarinesac.org.uk/activities/ports/ph5_2_3.htm. [Accessed 27/11/2014.] Landis. (n.d.).Soilscapes.Available: http://www.landis.org.uk/soilscapes/. [Accessed 27/11/2014.] Meteorological Office. (2014).MetOffice.Available: http://www.metoffice.gov.uk/climate/uk/interesting/2014-janwind. [Accessed 22/11/2014.] Hartwell-Naguib, S Roberts, N. (2014).Winter Floods 2013/14.Available: http://www.parliament.uk/business/publications/research/briefing-papers/SN06809/winter-floods-201314. [Accessed 24/11/2014.] CIWEM. (2014).Floods and Dredging a reality check.Available: http://www.ciwem.org/media/1035043/floods_and_dredging_-_a_reality_check.pdf. [Accessed 26/11/2014.] Alex Marshall. (2014).Environment Agency cuts: surviving the surgeon’s knife.Available: http://www.endsreport.com/41653/environment-agency-cuts-surviving-the-surgeons-knife. [Accessed 29/11/2014.] Guardian. (2014).Lord Smith: EA staff know 100 times more than any politician about flooding.Available: http://www.theguardian.com/environment/2014/feb/10/lord-smith-ea-staff-know-100-times-more-on-flooding. [Accessed 30/11/2014.] Pointers: Structure your paragraphs! One point per paragraph. Make the essay flow. Every paragraph should link to the next. Theoretically you should be able to read it backwards and it’ll make sense. Point – make your point Evidence – give your evidence Explain – explain its relevance Link- link to the next paragraph Be careful with abbreviations. You can abbreviate only after you have written it in full once with the abbreviation after i.e. United Kingdom (UK). Then later you can use UK. Be careful not to be too chatty, be formal! You’re not talking to a friend. Don’t add new points in your conclusion paragraph. This is a summary of what you’ve already discussed. Summarise! Make sure your referencing everything! You can’t just know something, you have to prove how you know it and who it’s from. Try to use credited references from research papers/articles, don’t use Wikipedia or web pages, BBC news isn’t great either. Write all numbers in long hand, i.e. one hundred not 100. Remember 10% of your mark is in presentation. How does your uni want your essays presented? Font. Format etc.

Wednesday, October 2, 2019

Documenting The Depression Essay -- essays research papers

Documenting the Depression: The FSA photographers and Rural Poverty   Ã‚  Ã‚  Ã‚  Ã‚   The Great Depression fell hard in the year of 1935 bringing what seemed to some people the end of the world. But in truth, the Great Depression was nothing near the end of the world, in fact the year of 1935 was not the first year nor was it the last year that many families had suffered and went hungry due to lack of work. Families forced to leave their home. Children going in hunger while their bellies pierced with pain. Mothers trying desperately to keep the family together while holding the brunt of the problems due to the depression. The husbands feeling the guilt for not having a job and thinking that it is his fault. Children scream with lack of food and sheer boredom as the families pack their bags and head towards California in hopes to find work and the start of a new life. This is a painted picture of what one might have saw during the Great Depression. However, we need not imagine what it might have been like. What pictures might have looked like because we already know.   Ã‚  Ã‚  Ã‚  Ã‚  Photography was a technological advance during the nineteenth century and although not many people had cameras, the ones that did, did not miss the opportunity to capture the cruel times of that period. In John Vachon’s picture taken in 1940, he shows an abandoned farmhouse in Ward County, North Dakota. Vachon also takes a picture of the living quarters of a fruit packing home for the workers in Berrien, Michigan in 1940. The small confinements of the house could barely suit one person let alone a whole family. Dorothea Lang, another photographer of that time shots photos of a migrant mother in Nipomo, California in 1936. Her face stern and wrinkled. A look of sadness and concern appears on her tired face while her two children cling on to her shoulder. She also took a picture of a Mexican migrant workers home in Imperial Valley, California in 1937. His home is merely anymore than a small bedroom. A shack made out of cardboard and what appears to be aluminu m. Once again, hardly set for one person let alone a family. These conditions were not anything unusual. Unfortunately, those were the times during the Great Depression and the photographers could not have captured them any better.   Ã‚  Ã‚  Ã‚  Ã‚  The Great Depression ended because of... ..., North Carolina in 1939. That picture was taken by Marion Post Wolcott and it shows the owner neatly pressed wearing a black suit and hat smoking a cigar. Arthur Rothstein took another picture in 1940 that one also depicts an owner of a mule dealer in Creedmoor, North Carolina neatly pressed in a black suit only smoking a cigarette as opposed to a cigar. Those were the people who didn’t care that people were suffering, they didn’t care if they had no home and most of all, they didn’t care if children went hungry. They were in it for they money. So when I look at those pictures and think what the American middle class worker at that time would think, I hatefully have to say that they would not care one way or another. You win some, you lose some.   Ã‚  Ã‚  Ã‚  Ã‚  The Great Depression was a tragic era in history. To sum up the feelings and hard times that people had suffered through would be nearly impossible. But like I stated in the previous pages, the pictures tell no lies. The pictures cannot erase the expression on people’s faces or the appearance that portray. The evidence is in the pictures, it always has been and it will remain to do so until the end of time.

Tuesday, October 1, 2019

History Of Human Behavior Essay -- essays research papers

PSYCHOLOGICAL HUMAN BEHAVIOR Psychology is the very important perspective for human nature. It is very much important for the individual environment. Psychology is very much a product of the Western tradition.   Ã‚  Ã‚  Ã‚  Ã‚  Whereas a new psychology of the year 2000 contains both the eastern as well as the Western tradition (Frey, 04/06). Psychologist self-concept attitudes. Its related to Psyche means call a persons self concepts it includes what a person perceives from the persons the integrate part of human mind motion connected to those with bodily concepts. It however reflects true relationship with the mind-body concept. ATTITUDES AND SOCIAL COGNITION addresses those domains of social behavior in which cognition plays a major role, including the interface of cognition with overt behavior, affect, and motivation. (Primis, 119). Major perspectives in Now, what’s the concept of psychoanalysis is also a psychology at this point includes psychoanalysis, humanism and sociobiology. Very important perspective. As a therapy, psychoanalysis is based on observation that Individuals are often unaware of many of the factors that determine their emotions and Behavior. (Frey, 04/06). It is, in addition, a method for learning about the mind, and also a theory, a way of understanding the processes of normal everyday mental functioning and the stages of normal development from infancy to old age. (psychology.com). Furthermore, since psychoanalysis seeks to explain how the human mind works, it contributes insight into whatever the human mind produces.(apa.org) Sigmund Freud was the first psychoanalyst. Many of his insights into the human mind, which seemed so revolutionary at the turn of the century, are now widely accepted by most schools of psychological thought. Although others before and during his time had begun to recognize the role of unconscious mental understanding its importance. Although his ideas met with antagonism and resistance, Freud believed deeply in the value of his discoveries and rarely simplified or exaggerated them for the sake of popular acceptance. (apa.org) He saw that those who sought to change themselves or others must face realistic difficulties. But he also showed us that, while the dark and blind forces in human nature sometimes seem overwhelming, psychological understanding, by enlarging the realm of reason and responsi... ...ture. But Both Freud and Wilson said a lot about the core of the personality, no matter in what instincts they explained it. It was their ultimate goal towards the concept of interpreting the human beings focusing towards the aspects and moralities of the core effecting the human nature. Their theories helped a lot for the human society in finding the relative core of the human nature. And these theories of Psychology is still much worth regarding the personality as well as the human instinct of true self, true nature as well as their behavior. BIBILOGRAPHY:- 1. Freud Sigmund, Civilization and Its Discontents, Tr:- James Stretcher, New York, W.W. Norton & Company, 1985. 2. Wilson, Edward O., On Human Nature, Massachusetts, Harvard University Press, 1998. 3. Frankl, Victor E., Mans Search For Meaning, New York, Washington Square Press, 1985. 4. Social Science, Primis, New York, Mc Graw Hill, 1998. 5. http://www.psych.nwu.edu 6. http://www.psychology.com 7. http://www.psychology.ucdavis.edu 8. http://www.psychology.net 9. http://baldwin.apa.org:88/best/index.html 10. http://www.apa.org 11. http://www.runet.edu/~lridener/courses/SOCBIO.HTML

Course work 3: communication plan Essay

Introduction It is extremely important to understand that companies around the world communicate with the world outside their realm in some capacity and these companies also have to communicate with forces and people within the companies as well. Fundamentally, what we are trying to say here is that just like people companies also want to talk to other companies and the public at large and the firms want to know what their general perception is in the minds of the people especially those who are considered their costumer base. A beginning point has to be related to what the company wants to achieve out of the communication plan or the talk between the company and outside stakeholders and other components of the society. This will depend on the vision and mission statement of the company. For example the case in point is the retail organization that is about to launch a new range of clothing line designed by a super model; now the mission statement must be such that it highlights what the company stands for and in very precise words readers should clearly know what are the believes of the company. An example of a mission statement for the retail store is: â€Å" We deliver high quality products for our customers; the product lines are trendy and hip this idealogy gives us the freedom to experiment with futuristic designs and ideas. We assure our customers style with sense. † (MissionStatements. com, n. d. ) The vision of a company like the retail firm is like a dream or a stretched mission which might be achieved or which the company envisages for the future so that it could become a great company. The vision leads to the mission statement and then we have the objectives and goals of the company which are followed by the development of strategy. The whole plan of how the company will communicate with the outside world begins with the vision and mission statement. Communication in the Business World Communication is a way of transmitting messages from the sender to the receiver. In a typical business setting senders use a particular medium to send the message which is ultimately received by the receiver. There is a possibility that the message might go through noise and other disturbances before getting to the final destination. In certain cases the communication process is impacted by noise because of the medium chosen by the sender. For internal business purposes i. e. within the organziation the people of the firm might use media such as oral or written but the selection depends on a number of important factors such as the length of the message, importance and legal signficance of the message and other factor such as the trust level between two employees who are communicating. All these and other factors play a critical role in determining which kind of media will be used. (Gelder, 2005) Just like the process that has been described for internal communication within the organization we see that firms talk to outside stakeholders and members of society as well. The communication with the outside public is many ways a reflection of how the firm’s staff communicate within their own company. This is because the culture of any organization greatly impacts its mind set towards how it will communicate with the outside world. The critical thing here is that firms believe in their way of doing things and therefore the communication plans are more or less known to be based on existing values and culture of the company. Therefore if the issues related to communication plans have to be discussed one must look at the way the culture of the organization is organized and how does the company communicate internally. Retail Organizations and Branding Retail firms are directly involved with costumers unlike manufacturing companies therefore retailers can have a greater impact on how to measure the performance of their advertisement and other promotional material that are directed at consumers. Branding is a crucial aspect when we talk about a high-end product line designed by a top model. One of the most common practices in the retail industry is that when superstars or super models launch product lines designed by them they tend to give their own name to these product lines. The advantages to such an approach include: instant recognition for the brand, people relate to the brand just like they relate to the artist or model, consumer base relates all the qualities and traits of the super model to the product lines. For instance if the super model that designed the clothing line is someone like Gisele Bundchen then people will attach traits such as funky, sexy, classy and trendy with the product line. (Keller, Lewi, 2008) Such a strategy has been successful for many brands such as JLO (Jennifer Lopez’s product line) and therefore we suggest such a strategy for the retail organization as well since we feel that it is important to distinguish this topline brand from the other offerings of the company. Some of the problems that might be faced when using such an approach is that the brand might loose that sense of innovation and style. Even though it is designed by a top model but that does not necessarily means that it would be of the highest quality therefore it is extremely important to maintain the quality of the product because ultimately that would be the deciding factor in repeat purchases or that urge in customers to come back next season and see the new collection. This product line must be branded based on some distinguishing feature. This is important as it will allow people to know what to expect from the product and what they will get from the product. All great brands have a tendency of focusing on one important factor for example when Google became successful it was only a search engine with no other prominent services; similarly Rolex is known for great watches which are for occassions and great moments in ones life because they are special watches (quality, life, style etc) Essentially the point is that the new product line must be distinguished on the lines of being cool, hip and trendy and absolutely new from all previous brands. The product line should be advertised in such a way that it seems as if it is the new cool thing in the clothing and lifestyle industry. Just look at how Levi’s was made a cultural icon for teenagers in a similar sense this brand should be advertised in a such a way toward rich and ambitious youngsters that it becomes a part of there daily lifestyle. Before any major advertisment campaign could begin it must be ensured that the target market is identified and the company decides whether the upper class or the middle class or even both will be targeted by this product line. Will there be differntiated product lines for both segments? We suggest that should not take place because it will confuse the brand concept; the diversification can be done later when the brand name is established with one target market. Once the target market has been decided upon the firm needs to plan the promotional strategy accordingly; the pricing strategy should also complement the promotional stand and the distrubution strategy should complete the project in such a way that the target audience receive maximum expousre to the product line.